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Author
Language
English
Formats
Description
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that...
Author
Pub. Date
2019.
Language
English
Description
"In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny...
Author
Pub. Date
2016.
Edition
First edition.
Language
English
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....
Author
Language
English
Formats
Description
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's?...
Author
Pub. Date
2019.
Edition
First edition.
Language
English
Description
"As we become a more digital society, the gains that have been made for the environment by moving toward a paperless world with more and more efficient devices will soon be or already have been offset by the number of devices in our lives that are always using energy. But many don't think about the impact on the environment of the "Internet of things." Whether it's a microwave connected to the internet, use of Netflix, or online shopping, these technological...
Author
Pub. Date
2016.
Edition
First edition.
Language
English
Description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
Author
Pub. Date
2021.
Edition
First edition.
Language
English
Description
"Beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street"--
Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that...
Author
Pub. Date
2021.
Language
English
Description
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for...
Author
Language
English
Description
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath...
Author
Pub. Date
2019.
Edition
First edition.
Language
English
Description
"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance...
15) Hype: how scammers, grifters, and con artists are taking over the internet--and why we're following
Author
Pub. Date
2021.
Language
English
Description
The former "Vice" journalist and producer of the Netflix documentary, "Fyre," presents a revelatory examination of the con-artists, grifters, and scammers of the digital age that outlines recommendations for protecting consumers.
Author
Pub. Date
2015.
Edition
First U.S. edition.
Language
English
Description
"For many of us, our possessions and the lifestyle that goes along with them are causing more stress than happiness--otherwise known as "keeping up with the Joneses" or what Alain de Botton calls "status anxiety." But James Wallman argues that we are approaching a tipping point with regard to materialism. People are turning away from the endless drive to consume in favor of a simpler, more streamlined way of living. The shift is already underway:...
Author
Pub. Date
2012.
Edition
First Riverhead trade paperback edition.
Language
English
Description
"This is a mind-changing manifesto about the environment, efficiency, and the real path to sustainability. Hybrid cars, fast trains, compact florescent lightbulbs, solar panels, carbon offsets: everything you've been told about being green is wrong. The quest for a breakthrough battery or a 100 mpg car are dangerous fantasies. We are consumers, and we like to consume greenly and efficiently. But David Owen argues that our best intentions are still...
Author
Pub. Date
[2019]
Language
English
Description
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious...
Author
Series
Pub. Date
[2021]
Language
English
Description
"Some people believe Americans should make an effort to buy goods made in the United States; others say this it does not matter where something is made. Thanks to allowances, many children are consumers in their own right, and even those who are not will one day have to make ethical decisions about where their money is spent. Through alternating viewpoints, complemented by fact boxes and a graphic organizer, this objective text explores both sides...
20) The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
Author
Pub. Date
[2017]
Language
English
Description
The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer).
By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be...
By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be...
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